GhostDraft: Transforming the Customer Experience.

The Customer Experience.

Consumers say transparent and personalized communication is a top factor when selecting a product or service provider. They also demand communications through email, text message or the web. With so many variations, how can you keep it simple and still personalize your customer’s experience?

Compliance.

Maintaining compliance in your customer communications as regulations change is a constant challenge. You need to adapt quickly to deliver the responsiveness your customers have come to expect. If your content and templates are spread across multiple systems or standalone documents, how fast can you change?

Cost Control.

Clear, personalized communications can help you attract and retain customers. A good system for managing customer correspondence is critical, yet many of the choices available are expensive, and require ongoing IT support. With a constrained budget and limited IT staff, how can you optimize the customer experience without breaking the bank?

PERSONALIZED COMMUNICATIONS

Customer correspondence for underwriting and claims.

Competition to capture and retain customers is fierce, so consider that customers view clear, personalized, customer-centric communication as the number one reason for choosing an insurer – above pricing, products or claims.

SIMPLIFIED AUTHORING

Business-centric communications.

Creating and maintaining document templates should be the domain of the business expert, yet too often this requires programming skills and database knowledge. GhostDraft provides an intuitive authoring solution that puts the business user in control.

PUBLISHING IN THE CLOUD

Removing the IT burden.

With continuing budget pressures and limited IT staff with the requisite skills, acquiring and running a customer communication management system can be a challenge. GhostDraft is a cloud-based alternative that is secure, affordable and scalable.